Kursthemen

  • Allgemeines

  • WEEK 1-2: UNIT 1

    COMMUNICATION

    ☞ LESSON OVERVIEW
    • 1. Vocabulary: Good communications
    • 2. Listening: Improving communications
    • 3. Reading: Email - for and against
    • 4. Language Review: Idioms
    • 5. Skills: Dealing with communication breakdown
    • 6. Case study: The price of success
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  • WEEK 3-4: UNIT 2

    INTERNATIONAL MARKETING

    ☞ LESSON OVERVIEW
    • 1. Vocabulary: Marketing word partnerships
    • 2. Listening: Italian luxury
    • 3. Reading: How to market internationally
    • 4. Language Review: Noun compounds and noun phrases
    • 5. Skills: Brainstorming
    • 4. Case study: Henri-Claude Cosmetics - creating a global brand
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  • WEEK 5-6: UNIT 3

    BUILDING RELATIONSHIPS

    ☞ LESSON OVERVIEW
    • 1. Vocabulary: Describing relations
    • 2. Listening: Business partnerships
    • 3. Reading: Business networks in China
    • 4. Language Review: Multi-word verbs
    • 5. Skills: Networking
    • 6. Case study: Al-Munir Hotel and Spa Group

  • WEEK 7: UNIT 6

    RISK

    ☞ LESSON OVERVIEW
    • 1. Vocabulary: Describing risks
    • 2. Listening: Managing risks
    • 3. Reading: Insuring trade risks
    • 4. Language Review: Adverbs of degree
    • 5. Skills: Reaching agreement
    • 6. Case study: Winton Carter Mining

  • WEEK 9-10: UNIT 7

    MANAGEMENT STYLES

    ☞ LESSON OVERVIEW
    • 1. Vocabulary: Management qualities
    • 2. Listening: Successful managers
    • 3. Reading: Management styles
    • 4. Language Review: Text reference
    • 5. Skills: Presentations
    • 6. Case study: Selig and Lind

  • WEEK 10-11: UNIT 8

    TEAM BUILDING

    ☞ LESSON OVERVIEW
    • 1. Vocabulary: Prefixes
    • 2. Listening: Building successful teams
    • 3. Reading: New ways of team building
    • 4. Language Review: Modal perfect
    • 5. Skills: Resolving conflict
    • 6. Case study: Motivating the sales team

  • WEEK 12-13: UNIT 9

    RAISING FINANCE

    ☞ LESSON OVERVIEW
    • 1. Vocabulary: Financial terms
    • 2. Listening: Ways to raise money
    • 3. Reading: Finding finance
    • 4. Language Review: Dependent prepositions
    • 5. Skills: Negotiating
    • 6. Case study: Last throw of the dice

  • WEEK 14: UNIT 10

    CUSTOMER SERVICE

    ☞ LESSON OVERVIEW
    • 1. Vocabulary: Complaints
    • 2. Listening: Customer service
    • 3. Reading: Changing customer service
    • 4. Language Review: Gerunds
    • 5. Skills: Active listening
    • 6. Case study: Hurrah Airlines

  • RESOURCES

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