主题目录

◄WEEK 1-2: UNIT 1
►WEEK 5-6: UNIT 3

  • WEEK 3-4: UNIT 2

    INTERNATIONAL MARKETING

    ☞ LESSON OVERVIEW
    • 1. Vocabulary: Marketing word partnerships
    • 2. Listening: Italian luxury
    • 3. Reading: How to market internationally
    • 4. Language Review: Noun compounds and noun phrases
    • 5. Skills: Brainstorming
    • 4. Case study: Henri-Claude Cosmetics - creating a global brand

    • 1. VOCABULARY REVIEW

    • 2. ACTIVE LISTENING FOR BETTER COMMUNICATION

      Watch the video and answer the popped up questions.

    • forum icon
      讨论区
      3. READING DISCUSSION 讨论区

      Provide your opinion to one of the questions below. Use a real example in your daily life or from a company that you know to illustrate your point. Give comments on your friends' opinions (say whether you agree or not, and why)

      1. What are some advantages and disadvantages of face-to-face communication? Give examples.
      2. What are some advantages and disadvantages of online communication? Give examples.


    • 4. LANGUAGE REVIEW: IDIOMS

    • 5. USEFUL LANGUAGE TO DEAL WITH COMMUNICATION BREAKDOWN


    • forum icon
      讨论区
      6. CASE STUDY DISCUSSION 讨论区


      Read the case of WCH on page 12 & 13 and suggest some ideas to improve communications in WCH.

◄WEEK 1-2: UNIT 1
►WEEK 5-6: UNIT 3