Topic outline
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INTERNATIONAL MARKETING
- 1. Vocabulary: Marketing word partnerships
- 2. Listening: Italian luxury
- 3. Reading: How to market internationally
- 4. Language Review: Noun compounds and noun phrases
- 5. Skills: Brainstorming
- 4. Case study: Henri-Claude Cosmetics - creating a global brand
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1. VOCABULARY REVIEW
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2. ACTIVE LISTENING FOR BETTER COMMUNICATION
Watch the video and answer the popped up questions.
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Provide your opinion to one of the questions below. Use a real example in your daily life or from a company that you know to illustrate your point. Give comments on your friends' opinions (say whether you agree or not, and why)
- What are some advantages and disadvantages of face-to-face communication? Give examples.
- What are some advantages and disadvantages of online communication? Give examples.
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Read the case of WCH on page 12 & 13 and suggest some ideas to improve communications in WCH.
