NV

Sampling strategies

par Nguyễn Lê Từơng Vân, vendredi 22 mai 2015, 22:37
 

PROBABILITY SAMPLING

(also known as RANDOM sampling)

NON-PROBABILITY SAMPLING

(also known as PURPOSIVE sampling)

- The chances of members of the wider population being selected for the sample are KNOWN.

 - Every member of the population has an equal chance of being included in the sample.

 

- The chances of members of the wider population being selected for the sample are UNKNOWN.

- Some members of the population will be included and others excluded

=> Every member of the population does NOT have an equal chance of being included in the sample.  The researcher selects a particular section of the population for inclusion.

» Key concepts