Scott Reeves, Ayelet Kuper and Braian David Hodges defined ethnography (in qualitative research methodologies) as :
"...the study of social interactions, behaviours, and perceptions that occur within groups,teams, organisations, and communities. Its roots can betraced back to anthropological studies of small, rural (and often remote) societies that were undertaken in the early 1900s, whenre searchers such as Bronislaw Malinowski and Alfred Radcliffe-Brown participated in these societies over long periods and documented their social arrangements and belief systems. This approach was later adopted by members of the Chicago School of Sociology (for example, Everett Hughes, Robert Park, Louis Wirth) and applied to avariety of urban settings in their studies of social life."
